Welcome to RichInternet
SEO (Search Engine Optimisation)? What is it?
The evolution of the internet has gone from a text based medium to a graphical medium. This has led to the creation of many web design companies whose history comes from print.
These companies generate fantastic designs that are pleasing to the eye. Unfortunately they are not constructed in a manner that makes it easy for the Search Engines to identify which site is more relevant than the other
RichInternet is a company whose basis is web engineering not web design. By making the webpage 'work' with ALL browsers and be Search Engine friendly your website will rise above the others in the rankings
Rankings are based on a combination of features but primarily 1. The number of people who link to you and 2. The textual content.
If you pay for links to come to you, then you are at the mercy of the company offering this service. The day you stop paying or a competitor pays more, you disapear from the rankings. By making the website 'better engineered' you have a one off charge and the results work for life. You may not make number 1 but you are far more likely to be no 2, 3 or 4
Search Engine Optimisation of your site keeps the same look and feel to your site that the graphic designer planned to achieve, the differences are only in the background. To get an idea of what the Search Engines like Google and Yahoo look at. try viewing the source (View then Source in IE) Hopefully you will see that sieving out the relevant content is not perhaps as easy as it looks
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